The Marketing and Communications (Marcom) Specialist is primarily focused on the project management of all marketing and communications at The Scots College. While this Marcom Specialist will liaise directly with the client(s) and assist with the daily operations of the Marketing and Communications office, they will work on site and closely with the Senior Marcom Manager to develop/refine strategy execution and creative concepts. This Specialist will develop, grow and maintain strong relationships with key internal College staff, enthusing and engaging them in marketing and communications projects, while ensuring the communications results are met and, if possible, exceed the client’s expectations.This role is an integral component of a centralised system to optimise dissemination and communications effectiveness. The role requires the Marketing Specialist to support the team as a ‘brand champion’ and ‘editor’ from a ‘whole School’ perspective across all communication channels and to harness new opportunities to further elevate the Scots brand. The role will oversee the management of various internal communications, with a focus on building a strong digital footprint.KnowledgeOverview:Understands and makes well-reasoned decisions and trade-offs within their area of expertise;Demonstrates knowledge of industry trends and regularly seeks external expertise to accelerate their learning;Clarifies success metrics and ties efforts toward delivering firm value;Emerging understanding of broader firm context and goals; andAn understanding of impact and success metrics helps to focus their efforts, as well as those of their function.Key Responsibility Areas:WritingPrepare high quality written communication materials in line with project strategyProof read others’ project-related work as requiredPrepare high quality written materials for a range of non-media purposes (i.e. speech notes, briefing documents, newsletter and brochure copy)Prepare succinct and clear written communication, advise and reports to clientsDeliveryOverview:Persistent in the face of roadblocks; dispatches them efficiently, pulling in others as necessary;Requires minimal direction/oversight;Takes the initiative to fix issues before being assigned them;Delivers sound solutions that they believe are well researched; andEnd-to-end responsibility on projects of increasing complexity.Key Responsibility Areas:Project ManagementCommunicate the purpose, scope and objectives of projects to project team and clientEnsure all allocated project tasks are completed within pre-determined project guidelines including timelines and budgetEscalate project issues and challenges to the Senior Marcom Manager when they fall outside own area of authority and/or expertiseAssume responsibility for quality across all aspects of the projects, including adherence to policies, practices and proceduresAttend weekly WIP meetingsAssist, offer advice or specialist skills to your fellow imageseven members as requiredWork collaboratively on large projectsWork with Senior Marcom Manager – initiate appropriately timed reviews to re-engage the client in planning and future work identificationNon-Media RelationsPlan, manage and implement a range of non media communications including: events, video, brochures, promotions, reports, internal communications, government relations briefings, and other stakeholders communications as requiredIdentify channels and means for the distribution of the above to target audiencesDevelop and maintain relationships with key enablers (opinion leaders, analysts, advisors, etc)Media RelationsDevelop and maintain relationships with key industry and sector journalistsRespond to and manage media inquiries to realise client objectiveMonitor the media for key issues relevant to your accounts and interpret and report to the benefit of your clientInternal AdministrationImmediately report to Senior Marcom Manager and finance department any fluctuations in monthly forecasted billingsComplete timesheets on a daily basisIncorporate reactive time into daily planning to ensure deadlines are metEnsure accurate use of job codes on chargeable material for all project team membersEnsure purchase orders are completed for all supplier engagements on behalf of your clientsParticipate in Work in Progress (WIP) meetings to ensure deadlines are metCommunication & leadershipOverview:Always communicates decisions at the right time, to the right people and in the right format (kick-off docs, meetings etc.);Mentors junior team members through sharing learnings or best practices;Communicates and partners effectively across functions; is able to work well with whatever function necessary;Proactively identifies problems (lack of clarity, inconsistencies etc.) for their own work and adjacent work; communicates these issues early to help course-correct; andCan be sole client contact.Key Responsibility Areas:Client ServicesInitiate regular communication with clients regarding allocated project deliverablesProactively engage clients in discussion about features and benefits of the imageseven service offeringDevelop a strong understanding of our client’s business and demonstrate this to the clientIdentify and act upon means of increasing client satisfactionMonitor plans and keep client and Senior Marcom Manager up to date regarding work in progressDraft project evaluation reports based on the assessment of client return on investment and prepare and provide clear recommendationsBusiness DevelopmentMaintain client relationships to maximise opportunities for account developmentConduct quarterly reviews of client account opportunities and generate account growth plans with Senior Marcom ManagerConsider how other services might benefit your clientsAnticipate client needs and suggest appropriate new initiatives to clientsQualifications and ExperienceTertiary qualification/s in a related fieldA minimum of three years’ experience in an agency with B2B, or education focus; orA minimum of three years’ experience in managing in-house marketing communications.Highly customer focused;Experience in a range of communications consulting services;Experience and past results in a diverse range of communications roles; andAbility to manage multiple accounts and project responsibilities.ApplicationsApply via [email protected]Reports toSenior Marcom Manager / Marcom Team LeaderRemunerationBetween $70,000 – $90,000 based on applicant experience.ClosingApplications close Monday 9 January 2023.